LOCAL SEO FOR THE TRADES

Show Up First When Local Customers Search for What You Do

We optimize your website, Google Business Profile, and local listings so the right customers find you on Google Search and Google Maps — before they find your competitors. Monthly reporting so you always know what’s working.

Maps Visibility  |   Organic Rankings  |  Transparent Monthly Reporting

Receive a Free Analysis of Your Company

LOCAL SEO FOR THE TRADES

Show Up First When Local Customers Search for What You Do

We optimize your website, Google Business Profile, and local listings so the right customers find you on Google Search and Google Maps — before they find your competitors. Monthly reporting so you always know what’s working.

Maps Visibility  |   Organic Rankings  |  Transparent Monthly Reporting

If You’re Not in the Top 3, You’re Invisible

When someone searches “landscaper near me” or “pest control [city],” Google shows three local results above everything else — the Maps 3-pack. If you’re not in those three spots, you’re functionally invisible to the customers who are ready to buy right now.Most trade businesses don’t have an SEO problem. They have a “nobody optimized anything” problem. The Google Business Profile is half-filled. The website doesn’t mention the cities they serve. The business name shows up differently on every directory. Google can’t figure out what you do or where you do it — so it shows someone else.We fix that. Systematically. Every month.

What’s Included in Our Local SEO Service

  • Google Business Profile optimization (categories, services, description, photos)
  • Local keyword research and strategy (primary, secondary, tertiary tiers)
  • On-page SEO (title tags, meta descriptions, heading structure, internal linking)
  • Citation cleanup and consistency (NAP across 40+ directories)
  • Review strategy and response templates
  • Monthly ranking reports with keyword tracking
  • Competitor monitoring and gap analysis
  • Technical SEO audits (site speed, mobile usability, crawl errors)

How We Build Your Local Visibility

Visibility Audit

We analyze your GBP, website, rankings, citations, and competitors.

Strategy + Keyword Map

We build a keyword strategy around your services and service areas.

On-Page Optimization

We fix your website’s title tags, meta descriptions, content, and structure.

GBP + Citations

We optimize your profile and clean up directory listings.

Monthly Reporting + Growth

Every month you get a report showing rankings, traffic, and leads.

Why Home Service Pros Choose Ghost Engine Over the Alternatives

Ghost Engine Generic Agency DIY / Freelancer
Point of contact Direct access to the founder and your project lead Rotating account reps who don't know your business You're on your own or waiting on a freelancer's schedule
Design approach Custom-designed for your brand, your market, your customers Template with your logo slapped on Limited by whatever theme you picked
SEO built in Structure, speed, and on-page SEO from day one "We'll add SEO later" (they won't) No SEO strategy — maybe a plugin
Timeline 14-day builds. Homepage concept in 5 days. 8-16 weeks. Maybe longer. Whenever you find time. So never.
Ownership You own everything. Code, hosting, domain. Locked into their platform. Leave and start over. You own it but can't maintain it.
Industry knowledge Home services and local trades only Serves everyone. Knows no one. Knows your trade. Doesn't know marketing.
Ongoing support Monthly maintenance, updates, and optimization Extra charges for every small change Hope nothing breaks

Our Process

From First Call to Launch Day in 14 Days

We respect your time. Here’s exactly what happens when you hire Ghost Engine to build your site.

Step 01 — Free Intro Call (20-30 min)

We learn about your business, your goals, and where your current visibility stands. No pitch, no pressure — just a conversation.

We audit your website, Google Business Profile, local rankings, and competitors. Then we send a clear proposal with exactly what we recommend and what it costs.

We design your website starting with a homepage concept for your approval, then build the full site in phases. Most builds launch within 14 days.

Your site goes live. We configure Google tracking, set up your SEO foundation, and optimize your Google Business Profile for local visibility.

Every month you get a clear report: what we did, what’s ranking, how many calls and visits came in, and what’s next.

Real Builds. Real Results.

Client name: LSB Construction

Industry: Luxury Custom Homes, Equestrian Facilities, and Commercial Projects across Central Florida.

47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days

Exceptional builds are born from meticulous planning. Our integrated design-build approach ensures every project begins with a clear, strategic vision, eliminating the communication gaps and budget overruns common in traditional construction.

Client name: Clay Oaks

Industry: Professional full-service mobile veterinary care and grooming across Marion County and Surrounding Areas.

47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days

Mobile grooming allows pets to stay in a familiar environment.

Mobile grooming is especially helpful for senior pets, anxious or nervous pets, cats that dislike travel, and multi-pet households

Client name: Soil Wizards

Industry: Custom tailored pest and lawn treatment services for protection against termites, ants, chinch bugs, and cockroaches.

47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days

Central Florida creates the perfect environment for pest activity. Warm temperatures, humidity, and shifting soil conditions allow certain species to thrive year-round.

FAQ

Common Questions About Our Local Seo

60-90 days for initial improvements

(No guarantees — but we show exactly what we do and track progress

Local = Maps, GBP, geo-targeted keywords

Yes — GBP and website work together

We offer a free visibility audit — link to scan.ghostengine.digital

Find Out Where You Stand on Google — Free

Most businesses are surprised by how many easy wins are sitting right in front of them.