We design and build custom websites for home service businesses and local trades — fast, mobile-first, SEO-ready, and built to turn visitors into phone calls. Not templates. Not drag-and-drop builders. Real sites built for real businesses.
We design and build custom websites for home service businesses and local trades — fast, mobile-first, SEO-ready, and built to turn visitors into phone calls. Not templates. Not drag-and-drop builders. Real sites built for real businesses.
Here’s what we see with most trade businesses: the website was built 5 years ago by a cousin, a friend, or the cheapest option on Google.
It looks dated. It doesn’t work on phones. It doesn’t show up on Google. And when a customer does land on it, there’s no clear way to call, book, or request a quote.
Meanwhile, your competitor down the road just launched a clean site that loads in 2 seconds and has a click-to-call button above the fold. Guess who gets the call.Your website isn’t a brochure. It’s a sales tool. If it’s not converting visitors into leads, it’s not doing its job — and we’re here to fix that.
Every page designed around your brand, your market, and your customers.
Designed for phones first because that’s where your customers are searching.
Fast load times. Compressed images. Clean code. No bloat.
Title tags, meta descriptions, heading hierarchy, and schema markup from day one.
Clear CTAs, click-to-call buttons, quote request forms, and trust signals placed where they matter.
Built on the platform that powers 40% of the web. Easy to update. No proprietary lock-in.
Google Analytics and Search Console configured so you can track traffic and leads from day one.
HTTPS, security headers, and backup systems included.
| Ghost Engine | Generic Agency | DIY / Freelancer | |
|---|---|---|---|
| Point of contact | Direct access to the founder and your project lead | Rotating account reps who don't know your business | You're on your own or waiting on a freelancer's schedule |
| Design approach | Custom-designed for your brand, your market, your customers | Template with your logo slapped on | Limited by whatever theme you picked |
| SEO built in | Structure, speed, and on-page SEO from day one | "We'll add SEO later" (they won't) | No SEO strategy — maybe a plugin |
| Timeline | 14-day builds. Homepage concept in 5 days. | 8-16 weeks. Maybe longer. | Whenever you find time. So never. |
| Ownership | You own everything. Code, hosting, domain. | Locked into their platform. Leave and start over. | You own it but can't maintain it. |
| Industry knowledge | Home services and local trades only | Serves everyone. Knows no one. | Knows your trade. Doesn't know marketing. |
| Ongoing support | Monthly maintenance, updates, and optimization | Extra charges for every small change | Hope nothing breaks |
We respect your time. Here’s exactly what happens when you hire Ghost Engine to build your site.
We learn about your business, your goals, and where your current visibility stands. No pitch, no pressure — just a conversation.
We audit your website, Google Business Profile, local rankings, and competitors. Then we send a clear proposal with exactly what we recommend and what it costs.
We design your website starting with a homepage concept for your approval, then build the full site in phases. Most builds launch within 14 days.
Your site goes live. We configure Google tracking, set up your SEO foundation, and optimize your Google Business Profile for local visibility.
Every month you get a clear report: what we did, what’s ranking, how many calls and visits came in, and what’s next.
Client name: LSB Construction
Industry: Luxury Custom Homes, Equestrian Facilities, and Commercial Projects across Central Florida.
47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days
Exceptional builds are born from meticulous planning. Our integrated design-build approach ensures every project begins with a clear, strategic vision, eliminating the communication gaps and budget overruns common in traditional construction.
Client name: Clay Oaks
Industry: Professional full-service mobile veterinary care and grooming across Marion County and Surrounding Areas.
47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days
Mobile grooming allows pets to stay in a familiar environment.
Mobile grooming is especially helpful for senior pets, anxious or nervous pets, cats that dislike travel, and multi-pet households
Client name: Soil Wizards
Industry: Custom tailored pest and lawn treatment services for protection against termites, ants, chinch bugs, and cockroaches.
47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days
Central Florida creates the perfect environment for pest activity. Warm temperatures, humidity, and shifting soil conditions allow certain species to thrive year-round.
Every site is custom. Every site is built for results. Here’s a sample of recent work.
Most websites are designed, built, and launched within 14 business days from kickoff. That timeline depends on how quickly you provide content like photos, service descriptions, and feedback on the initial homepage concept. We start with a homepage design first, get your approval, then build out the rest of the site in phases.
It depends on what you’re working with. If your current site has solid content but looks outdated or isn’t converting, we can redesign it without starting from scratch. If the site has deeper problems — slow load times, no mobile responsiveness, poor SEO structure — a fresh build is usually the better investment. We’ll tell you which makes more sense during the intro call.
WordPress with Elementor Pro. It’s the same platform that powers over 40% of the web. It’s fast, flexible, SEO-friendly, and easy for you to make basic updates yourself. Most importantly — you own it. If you ever leave, your site comes with you. No proprietary builders, no lock-in.
We handle as much as possible. We’ll write initial copy based on our discovery call and your existing materials. For photos, we’ll use what you have and supplement with industry-appropriate imagery where needed. The best-performing sites use real photos of your team and work — so if you can get us those, we’ll use them.
Every site includes a post-launch period where we monitor performance, fix any issues, and fine-tune. From there, you can continue with monthly maintenance and SEO through one of our retainer plans, or you can take over management yourself. Either way, you own the site and all the code.
Most custom website builds range from $3,500 to $7,500 depending on the number of pages, complexity, and whether branding work is included. Every build includes mobile-responsive design, SEO structure, analytics setup, and a post-launch review.
Want ongoing SEO and GBP management after launch? Our monthly retainer plans start at $750/mo.
“Book a free 20-minute intro call. We’ll look at your current site together, tell you what’s working and what’s not, and give you a clear recommendation, whether that’s working with us or not.” – Brodi B
